About the company:
The company is engaged in the business of manufacturing and selling wires and cables and fast
moving electrical goods (“FMEG”) under the “POLYCAB” brand. Apart from wires and cables, it
manufactures and sells FMEG such as electric fans, LED lighting and luminaires, switches and
switchgears, solar products and conduits and accessories.
Strength
Market leader in wires and cables in India: With a market share of approximately 18% of the
organized wires and cables industry and approximately 12% of the total wires and cables industry in
Fiscal 2018, the company has one of the most extensive portfolios of wires and cables to cater to the
needs of its institutional and retail customers.
Diverse suite of electrical products with varied applications across a diverse customer base: It
manufactures and sells a diverse portfolio of wires and cables and FMEG, which also gives it the
opportunity to cross-sell its products to its diverse base of customers. Although India remains its
largest market, in Fiscal 2018 its products were exported to more than 40 countries in the world,
with its sales to customers located outside India contributing to 5.14% and 3.41% of its total segment
revenue for Fiscal 2018 and the nine months period ended December 31, 2018, respectively.
Strong distribution network: For the nine months period ended December 31, 2018, its distribution
network across India comprised over 2,800 authorized dealers and distributors. The company
supplies its products directly to its authorized dealers and distributors who in turn sell its products to
over 100,000 retail outlets in India. Since the implementation of its Project Josh in 2015, it has
increased its number of retailers and distributors to, as at December 31, 2018, approximately 33,000
and 500, respectively ( in the approximately 105 locations where Project Josh was implemented).
Manufacturing facilities with high degree of backward integration: : Its manufacturing facilities are
accredited with quality management system certificates for compliance with ISO 9001, ISO 14001,
OHSAS 18001 requirements. As at December 31, 2018, the company has 24 manufacturing facilities,
four of these 24 manufacturing facilities are for the production of FMEG, including a joint venture
with Techno to manufacture LED products.
Strategies
Enhance and strengthen its leadership position in wires and cables: The Company intends to
enhance, maintain and strengthen its leadership position in the wires and cables market in India by
growing its share of business with existing customers, winning new customer contracts, geographical
expansion and development of innovative and customized products.
Continue to expand its FMEG business: The company intends to continue to position itself as the goto manufacturer of FMEG and will focus on strengthening its after-sales service for its customers. As
at December 31, 2018, it has over 255 customer care franchisees who employ customer care
technicians.
Expand distribution reach: The company intends to continue to position itself as the goto manufacturer of FMEG and will focus on strengthening its after-sales service for its customers. As
at December 31, 2018, it has over 255 customer care franchisees who employ customer care
technicians.
Expand distribution reach: The Company intends to increase the size of its addressable market by
increasing the number of authorized dealers and distributors in North, South and East India. It also
plans to penetrate new towns through these additional dealers and distributors.
Continue to invest in technology to improve operational efficiencies, customer satisfaction and
sales: The Company plans to continue to invest in technology to improve its operational efficiencies,
increase customer satisfaction and improve its sales and profitability. It aims to identify
opportunities to implement production improvements and will dedicate R&D resources to enhance
its production processes. The company intends to roll out the Distributor Management System
platform across India by April 30, 2019.
Risk Factor
• Heavy dependency on the performance of the wires and cables market
• Exposed to foreign currency fluctuation risks
• Have substantial capital expenditure and working capital requirements
• Faces significant competitive pressures
Outlook
Polycab India manufactures and sells a diverse range of wires and cables and their key products in the
wires and cables segment. The company is engaged in the FMEG segment, which has bright
prospects ahead. Moreover, the LED lightning arena is in advance mode. On the issue pricing front, it
is reasonably priced and its fundamentals are also good. Investor may opt the issue.